J.D. Power and Associates Reports: HUMMER.com Ranks Highest in Usefulness to New-Vehicle Shoppers Among Manufacturer Web Sites.

The semi-annual study measures the usefulness of manufacturer Web sites during the new-vehicle shopping process. New-vehicle shoppers evaluate Web sites in four key areas: appearance, speed, navigation, and information/content.

HUMMER ranks highest with an index score of 870 on a 1,000-point scale -- a 5-point improvement from Wave 1 of the study, which was released in January 2007.

"A continuing focus on clear, simple navigation and crisp images and videos that demonstrate both the appearance of HUMMER's models, as well as the features included in them, allow HUMMER to regain the highest ranking for usefulness among automotive manufacturer Web sites," said Steve Witten, executive director of marketing/media research at J.D. Power and Associates. "This is the third time that HUMMER has achieved the difficult feat of outpacing the industry since the brand was first included in the study five years ago."

Following HUMMER in the rankings are Toyota, Jeep, Suzuki, Land Rover, Lexus and Kia, respectively. A broad range of manufacturers score above the industry average, including premium, non-premium, entry, niche and full line-up brands.

The Full Story
http://blogs.trucktrend.com/6211684...ower/index.html

חתימתכם הוסרה כיוון שלא עמדה בחוקי האתר. לפרטים נוספים לחצו כאן. תוכלו לקבל עזרה להתאמת החתימה לחוקים בפורום חתימות וצלמיות.